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Our authors

Engineers, operators, and marketers based in Dubai, Riyadh, and Karachi — writing practical guides from real WhatsApp sales work across MEA and South Asia.

Musa Bukhari

Musa Bukhari

Founder

Dubai, UAE

Founder & software engineer. Built platforms for 19 Canadian startups — now turning WhatsApp into a sales engine for SMBs worldwide.

19

Startups shipped

15

Articles

12+

Markets

8+

Years building

WhatsApp AI automationProduct strategyStartup platforms
15 articles →
Amira Hassan

Amira Hassan

Head of Operations

Dubai, UAE

Runs inbox ops, order flows, and lead pipelines for WhatsApp-first retailers across MEA and South Asia.

40+

Stores advised

29

Articles

<2 min

Avg. reply SLA

UAE · KSA · PK

Regions

E-commerce operationsCOD workflowsLead pipeline management
29 articles →
Khalid Al-Otaibi

Khalid Al-Otaibi

CTO

Riyadh, Saudi Arabia

Architects AI chat, RAG knowledge bases, and integrations — the technical layer behind LeadCeleris autopilot.

15+

API integrations

9

Articles

3

Languages supported

99.9%

Uptime target

AI architectureRAG & knowledge basesAPI integrations
9 articles →
Wajiha Sami

Wajiha Sami

Head of Marketing

Karachi, Pakistan

Growth marketer focused on Meta Click-to-WhatsApp campaigns, SMB lead gen, and conversion copy for conversational markets.

120+

Campaigns run

34

Articles

28%

Avg. CPC reduction

PK · SEA · MEA

Markets

Meta Click-to-WhatsAppLead generationAd copy & scripts
34 articles →